Social media marketing is a pain point for every business. You know it’s good to post on social media but you don’t have time. With Penate Productions we help create all of the social media content for your business. You can be as hands on or hands off as you want. We can research your business, competitors, field of the market, as well as create new ideas and ways to market your business. We then create specific posts to go along with these stories that go on social media.
As part of our white glove service we write captions and we use hashtags to help your post be more relevant on these platforms. We can even comment and communicate with your audience when they engage with a piece of content!
What we recommend is to make a minimum of 3 good posts per week that go on the major social media platforms (Instagram, Facebook, Tik Tok). We can create all kinds of content for these purposes. Instagram and the other platforms could be used more as a place where you can post beautiful pictures and graphically designed posts. This can offer information to your audience such as showcasing a product or service. In the end you should always make an effort to give your best foot forward in regards to promoting your business or products on social media because you can guarantee that your competitors most likely will.
Content is king and video is the king of all content. So we like to schedule a video shoot at least once every 2 months to keep the content fresh especially for YouTube. One video per week is ideal so if every 2 month we do a shoot day and we can record 8 videos that would cover the YouTube content for another 2 months. Of course we can do less or more but 2 months from our experience is a good ballpark number for the correct amount of time between shoot days.
A more aggressive strategy would be every 4-6 weeks and content should be shot at least a month before it’s posted to allow for editing and revisions. With a 4-6 week lag time between shoots timeline, this relieves some of the pressure from having to produce that much content in one day. This all depends on the business and business owner and how they would like to run things. Not to worry we can plan everything out from the ideas, scripts, hiring actors, and quite frankly literally everything.